Currently with campaigns live on more than 4 150 sites...
Get inspiration from our seminar at Cannes Lions 2008, held by CEO Jimmy Maymann. He explains the basic reasons for the erosion in traditional advertising and offers a complete framework for navigating in the new social media space.
Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
Sign up for our monthly newsletter to get updates and insights on current research, brief case studies and more about what happens in the quickly evolving new digital media landscape.
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
GoViral works together with media agencies, creative agencies and advertisers. We consult in the early phases of campaign development and planning as well as provide intelligence and feedback to the advertisers and media planners.
We have a range of seeding products that match different needs for different advertisers. All of them are focused on helping the advertisers break through the clutter and experience spread and conversations driven by the consumers.
To see a brief overview of our different products, please see below. You can also request our complete media package through Claire Miller at
or via phone at +44 (0)750 172 5643.
We deploy Online PR activities during the early stages of a campaign, to get more information about products or services published online, in an environment which is both contextual and powered by influentials. This maximize the effect of a user driven campaign and ensures users have access to more information right from the start, enabling them to take the step from being aware to satisfy an interest.
To reach a larger audience on the Internet it is important to get the material out on a larger scale. The more of the right sites you reach through the viral seeding, the larger the spread. Seeding helps you break through the clutter. It is the way to build volume in the viral campaign and is done by promoting, placing and endorsing campaign material in the content sections of high-traffic sites on the internet.
Mobile content placements allow us to activate user driven campaigns on a mobile platform facilitating distribution to and between mobile devices. With a pan-European and global distribution network across a variety of mobile touch points we can reach people on the device they always bring with them. Users become more and more mobile, and therefore, optimal campaign deployment includes mobile distribution.
As the campaign grows, and users hopefully take it to heart, engage and start conversations, the last step is to go more mainstream, releasing content into more traditional broadcast media as well as making more commercial content placements. For campaigns with more than one clip, playafter can be used to increase the effect of the campaign. If the user chooses to, subsequent clips from the campaign are shown after they have watched the first one, and the advertiser can take advantage of the attention and engagement created.