The most popular campaign last week generated 1 254 748 views in target countries...
Cannes presentation 2007
Now you can watch our seminar from the presentation at the Cannes Lions 2007. The presentation is held by CEO Jimmy Maymann and covers the changes from Media Feudalism to Media Youcracy.
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Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
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goviral client cases
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The GoViral presentation at Cannes Lions 2007
"Welcome to the Media Youcracy, Goodbye to Media Feudalism"
The GoViral presentation at the 2007 Cannes Lions is a compelling story about understanding and mastering the rules of a rising consumer engagement and importance. New technological formats and social network services have spawned a generation of media users empowered to make or break any campaign, advert or brand.
In this seminar, Chairman of GoViral, Jimmy Maymann, provides valuable insights on how to understand the new game, how to act and how to deploy engaging campaigns in the new media space. He demonstrates how to work with digital pull techniques, explore effective strategies and discusses campaign and media planning. He will also share the remarkable results from some of the most successful and exciting global campaigns this year, adopted and endorsed by millions because they all followed the code of Youcracy.