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Cannes Seminar 2008
Get inspiration from our seminar at Cannes Lions 2008, held by CEO Jimmy Maymann. He explains the basic reasons for the erosion in traditional advertising and offers a complete framework for navigating in the new social media space.
download our 2008 book
Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
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goviral client cases
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
The GoViral presentation at Cannes Lions 2008
"Navigating in a city that never sleeps"
The GoViral Seminar at the 2008 Cannes Lions explores life in The Social Metropolis - a vibrant and dynamic world of modern social media and consumer participation. The Social Metropolis is a compelling story about understanding how to activate your brand online in an era of participation and democratization of information. The two-way challenge of new engaging technologies and social media services is that while people are more likely to discuss your brand without your participation their increased activity means a growing scarcity of attention.
In this seminar, CEO of GoViral, Jimmy Maymann, provides a complete framework of how to understand and act in this world of exciting opportunities. In a presentation filled with examples of how to deploy engaging campaigns in the new media space Jimmy demonstrates how to work with digital pull techniques and media planning. In sharing the remarkable results from some of the best global campaigns this year, adopted and endorsed by millions, it becomes clear how to navigate the social metropolis successfully.
Highlights from the 2008 presentation
The GoViral presentation at Cannes Lions 2007
"Welcome to the Media Youcracy, Goodbye to Media Feudalism"
The GoViral presentation at the 2007 Cannes Lions is a compelling story about understanding and mastering the rules of a rising consumer engagement and importance. New technological formats and social network services have spawned a generation of media users empowered to make or break any campaign, advert or brand.
In this seminar, Chairman of GoViral, Jimmy Maymann, provides valuable insights on how to understand the new game, how to act and how to deploy engaging campaigns in the new media space. He demonstrates how to work with digital pull techniques, explore effective strategies and discusses campaign and media planning. He will also share the remarkable results from some of the most successful and exciting global campaigns this year, adopted and endorsed by millions because they all followed the code of Youcracy.
Conversational Marketing at Venice Vision 2008
Conversational marketing can't be planned like traditional campaigns
The blogosphere can be a dark place for brands to visit, full of consumer cynicism and adverse publicity. This session addresses the tools and tactics that brands can use to manage the conversation. It asks whether brands can really control the delicate balance of image and opinion on the internet and if social networks will become effective global advertising channels in the near future.
Conversational marketing needs to be an on-going process and cannot be planned in traditional campaign periods, according to Go Viral's Jimmy Maymann. Brands can make predictions about how long a campaign will take to gain traction, but ultimately it is user-driven so, like political campaigns, they need to be planned over longer periods, and tested with influencers before they reach a tipping point.