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Cannes Seminar 2008
Get inspiration from our seminar at Cannes Lions 2008, held by CEO Jimmy Maymann. He explains the basic reasons for the erosion in traditional advertising and offers a complete framework for navigating in the new social media space.
download our 2008 book
Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
Sign up for our newsletter
Sign up for our monthly newsletter to get updates and insights on current research, brief case studies and more about what happens in the quickly evolving new digital media landscape.
goviral client cases
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
Downloads
If you plan to initiate a viral campaign, the below recommendations and documents might be valuable to read through. You can download all of the documents as PDF.
2007 Booklet: Welcome to the Media Youcracy...
Welcome to the Media Youcracy, Goodbye to Media Feudalism is our booklet written in connection to our seminar at the 2007 Cannes Lions. It presents insights and tools to work with in the evolving digital media space.
Download "Welcome to the Media Youcracy..." or order it in softcover
2006 Booklet: Viral Marketing Handbook
This is our Viral Marketing Handbook, published in connection to our seminar at the 2006 Cannes Lions. See it as a primer on viral marketing with the "ingredients" to create a viral bomb, some case studies, and comments on viral marketing from the leaders in the new digital media landscape.
Download our Viral Marketing Handbook
Recommendations viral videos
The document is a guideline for creating and launching good viral video-based campaigns. The document contains our advice in terms of creating content, technical issues to be considered, and our recommendations for how to best plan a viral campaign.
Download our viral video recommendations
Recommendations viral games
A guideline and good advice when making games which should work virally and which are accessible to most online users as well as our recommendations for best planning your viral campaign.
Download our viral game recommendations
List of viral terms
A defintion of the most used viral terms.
Download our list of viral terms