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Cannes presentation 2007
Now you can watch our seminar from the presentation at the Cannes Lions 2007. The presentation is held by CEO Jimmy Maymann and covers the changes from Media Feudalism to Media Youcracy.
order our 2007 booklet
Order our booklet with insights and tools to work with in the evolving digital media space. The booklet was published in connection with our seminar at the advertising festival Cannes Lions 2007.
Sign up for our newsletter
Sign up for our monthly newsletter to get updates and insights on current research, brief case studies and more about what happens in the quickly evolving new digital media landscape.
goviral client cases
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
Newsletter Archive - Viral Radar
2008
March - Mainstream virality vs. Contextual
In this month's edition, we will again see three really nice pieces of content. The campaigns we will be looking at are Google, Stimorol and Cadbury. We will also take a look at what is actually considered viral.
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February - Extreme Street Football, Sprite Catwalk, Danish Cancer Society & Influentials vs. Big Seeding
In this month’s edition, we will have three really good pieces of content for you to enjoy. We will also try to take a look at the current debate around the “Influentials” approach that has surfaced recently, after a Fast Company article by Duncan Watts.
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January - First viral campaign from the European Union, Wilkinson and Dr. Pepper
In the first newsletter of the year, we will present 3 viral campaigns to you to help improve your January mood. We also bring you results from one of the most in-depth research studies into online video consumption in 2007. Finally, we invite you to join a Word of Mouth conference next week in London.
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2007
September - The Big Viral Video Showcase
12 months, 20 global brands, 27 pieces of branded content. As we are approaching end of the year and 2008 is in the planning we found it worth this time around to present a “viral video showcase” with premium brands and viral campaigns from all of last year
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August - Goodyear, Dexter and YouTube Launch InVideo Ads
This month we feature Goodyear’s follow up on last year’s huge “RunOnFlat” viral success. We also introduce you to the Dexter Viral which combines good creative execution. YouTube is also in focus this month – the market leading video sharing platform announced the launch of their InVideo Ads this month.
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July - Cannes Lions 2007, Sprite & “Welcome to the Media Youcracy”
In this edition, we take a closer look at major Cannes Lions 2007 winner Dove Evolution, discuss Sprite’s current success with Extreme Kitesurfing and summarize some of the key points from our Cannes Lions presentation “Welcome to the Media Youcracy, Goodbye to Media Feudalism”.
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June - Snickers revive Mr. T, The Break Up and H&M Collection Goes Virtual
The June edition of GoViral’s newsletter features a new viral campaign for Snickers and an on the edge video from Microsoft Advertising Solutions named “The Break Up”. This month’s Insight tells about H&M joining The Sims in a new edition of the popular game by EA.
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May - D&AD Global Awards 2007, Goodyear & UK marketing fact sheet
We present the top nominees for the viral category in D&AD’s Global Awards 2007. Goodyear is represented again in this edition, and our Insight of the Month explores the IAB 2006 yearly report for UK about the global warming in the UK marketing and media industry.
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April - Xerox Extreme Office, Coke Zero & “The World Wide Woman”
This month we present Extreme Offices, a new campaign from Xerox. The monthly insight is based on the Netobserver \"session 14\". Finally, we take a look at the viral elements in Coke Zero and the very popular trailer for the movie “300”
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March - Dynamite Surfing, Nokia & “Influencers choose online media”
This month, the newsletter features the Quiksilver viral and the campaign from the Danish Council of Road Safety. We present another type of viral – The Passenger from Nokia. And we bring you some really interesting background research on online consumer behaviour from Doubleclick.
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February - Oticon, Nintendo & Car brand engagement
This is the first issue of our newsletter. We will give an update on what’s new within the engaging media, especially viral marketing. This month we will look at four different viral campaigns launched by Oticon, Samsung, Danske Bank and Nintendo.
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